Can someone correct these comment? Hi Neil! I just read about your Bonfire of the Brands project and have to tell you that you will never complete your „plan“. I completely disagree with your view on brands because I think that you are over-exaggerate. When I finished reading I asked myself: How would he accomplish to burn all stuffs, which are branded. Nowadays every object is branded. (Your toilet, your washing machine, your mobile phone, everything(!)) As I see it, brands are status symbols. In my experience, young people are living all of the time, when they are going to school, under a high-pressure. Kids thinks that only well-dressed kids are „cool“ and „popular“ and because of that they are buying branded clothes, although they don’t like it. I can certainly understand that you want to live a brand-free life, but it isn’t possible, I believe. You are too much surrounded by branded clothes, material and electronic things, that a brand-free life would be a life, which lived our ancestors 12,000 years ago. I think the future of brands looks successful, because meanwhile everybody „fight a dueal“ with a other person. Who is the best? Who is the most attractive man/woman? Everybody want to be better and richer than his neighbour or friend. Everyone try to play a role and don’t be the person they are. Thank you for getting everyone thinking about this important topic, Neil – keep on doing the good work. ☺