A new mobile app “Play with robots” is an integrated app with games and recipes. 1. Games: A) Alter heads: What happens when you change your head with an oreo head? This app will be available through the entire campaign, giving users the possibility to create and play with Robots. Users will be able to share their game experience, generating viral content in order to increase our reach on social media. Users sing up with any social media account. Their mobile's front or back camera is activated and users can record a video with a Robot head over their heads. Every share content will use a hashtag as default. The app identifies users’ head and change it for the first animation GIF of a basic Robot head. When the user scroll left the Robot will be able to chose next animated GIF, until he find the perfect one for his creation. Microphone is activated pressing the recording button and users can record their voices while Robot head moves, as is shown in the right hand image. Every animation has a default pitch voice effect. This way it seems as the cookie is the one speaking. Once the video is finalized users can share it in their social media accounts with a brief caption. Video will be also posted on app’s new feed and their friends can play guessing who they are. B) Robot Quiz: How much do you know about history, culture, music, sports and it’s players? Users can chose between START A NEW GAME or VIEW THE GAME RANKING. When users start a NEW GAME a roulette is going to show randomly one of the 4 options. SPORTS – HISTORY – MUSIC AND CULTURE. User now can start guessing who is the celebrity hidden behind the Robot. Once users guess correctly, a new hidden celebrity will arrived and get additional points to their profile. If they don’t find out who the celebrity is , the game send back them to the roulette and lost their points. Users are going to win points and badges. They will win when they achieved guessing 10 characters in sequence or when they guess 5, 10 or 20 characters of the same category (For example: Tv Guru or Sports Fan) 2. Recipes Users will be able to find delicious and funny recipes that can be share with friends through social media. We will use social media influencers: They trigger conversation, share content from apps, invite their followers to vote for them and challenge them to upload and share videos.