Essay regarding Career Orientation - Please comment on it! Please help me comment on this, I am required to write an career orientation essay for Management Trainee program at Procter & Gamble. Please help! I pay a passion for Marketing! I am a fresh graduate in Hospitality Business from Hoa Sen University. The passion for Marketing comes with me as a destiny because I don’t mostly pay attention on it at first. I have studied about business in Hospitality industry, through related subjects like Overview Marketing, Research Method, Marketing for Hospitality Service…I was really attracted by Marketing concepts and theories (Purchasing Decision process, Pricing, Product life cycle...), Marketing helps us increase consumption, we can control, educate consumer behavior based on insights we find out from them. Marketing for me is really powerful and important for a Business. I, thus, decided that I would have to be successful in Marketing since my second academic year, and an career orientation was drawn: “Frist of all, I start with freelance jobs for Marketing Service agencies in order to experience Marketing in execution; then, I would like to work for client side to practice Marketing with higher and larger thinking, I expect a chance to create strategically an overview Marketing plan, from pregnancy stage of a product to launching it, and build up a strong and successful brand or make Marketing decision according to every stage of product life cycle, even further, I am ambitious for covering a product category in the future”. The first freelance job with IO Media, a Digital Marketing agency through 3 projects of online communication for TCL Vietnam, FPT Elead, Vincem Ha Tien gave me key knowledge and tools of Online Marketing & Communication in operation; such as, Viral Marketing on online communities, PR programs via social networks (Facebook Fanpage, Banner online…). In 2010, I came closer to Marketing via working at Fta Research agency, I joined market research projects regarding Customer Behavior, Brand Health Check, In-depth interview to get consumer insights and market gap in a product category, I gradually think of Marketing action and make sense what happens on the market across product categories I have ever handled based on research reports. My Marketing thinking, however, has just stopped at market report on paper…I am looking for an opportunity to turn continuously findings on paper into a Marketing Plan, follow up and manage next steps of Marketing in operation…how to launch/re-launch or make new awareness for a product/service, everything Marketing in real. My next goal is to join with a dynamic and full-of-challenges Marketing team at a leading Business. I read some books, visited some seminars regarding Marketing, I realize that Marketing is the operation machine for business via clever combination between above-the-line giving consumers a promise, informming them in sound & picture and below-the-line helping business turn promise, information into operation, touching consumers’ emotion via event experience, trial, PR articles, interactive campaigns on the Internet… I am really passionate for features of below-the-line activities and dedicating to a leading organization is very good opportunity to practice and develop my career in this field. Marketing planning, market research, managing execution stage, reporting Marketing effects will be what I would like to be busy with next time. Concurrently, I am going to join special Marketing courses related to pricing, distribution, positioning and propositioning… to master academic knowledge and real experience from case studies by Marketing expert as well as a financial short-term course to support me with planning effectively Marketing budget; especially, when working with Marketing service agencies in execution stage. Professional courses will give me clearer Marketing frame but not confused like I myself studied before via books, other sources on Television, Internet…By the way, those are good occasion for me to verify my mindset related to Marketing issues in business together with experienced experts. After 3 years of Product/Service Marketing, I would like to move to the higher scope in this field - it is Branding. I think in my mindset, “The last goal of Marketing is Branding. You are successful in Marketing field or not, it depend on the fact that you succeed in branding or not”. Consumers feel happy with your product/service…it is a good news; however, you will lose your market share in the others’ hand if you don’t make a good positioning, propositioning about your brand, because of technological popularization nowadays, everybody can make good products in function. Therefore, aside from R & D for new or innovative products to fill market gaps, you should touch or give target consumers an emotional value, mark your brand image positively and deeply in their mind so that you is the first and best solution whenever consumers have demands. After all, the biggest goal of a Marketer is creating strong brand, and can stand long time on market. I expect a position as Marketing Specialist in this field within 5 years since I graduated.