How do the concepts of customer lifetime value and customer equity come into play in this case?
How do the concepts of customer lifetime value and customer equity come into play in this case?

here,"come into play",is it a standard expression way?could you explain it with examples so as to enable me know how to use it.

Question

How do the concepts of customer lifetime value and customer equity come into play in this case?
How do the concepts of customer lifetime value and customer equity come into play in this case?

here,"come into play",is it a standard expression way?could you explain it with examples so as to enable me know how to use it.

Answer

"comes into play" means "it becomes relevant".
for instance:  
physical strength comes into play in a sport like Tennis, specially in later sets...
OR
your good upbringing comes into play when you deal with people at work...

Answer

**Come into play**
http://idioms.thefreedictionary.com/come+into+play

: to become an important factor in something; to go into force. 
"All your hard practice and preparation will now come into play in the finals."

: to be involved 
"Oh, I'm sure personalities always come into play in situations like this."

come into play
http://www.nciku.com/search/en/detail/come+into+play/2602069

1. 1. 开始活动，开始起作用

Many different motives came into play during the meeting.
              与会的人有着各种不同的动机。

Answer

"Come into play" is a standard expression generally meaning to "take effect". When something "comes into play" it becomes influential.

eg. "All of your training will come into play during the competition"

Answers · 3

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