共通にまとめる here means "to unify", I think. You can say this ひとつにまとめる. ～ようとする　is " to try to ~". In other words, a company would try to unify such views of the world as common as possible.

Translate Japanese words, phrases, idioms, technical terms and specialized terminology into English by using this Japanese to English translation ... translation.babylon.com/Japanese/to-English/

Hi AJ, Do you need to translate Japanese into English? Try these online dictionaries for a quick reference. japanese.about.com/od/dictionaries/Dictionaries.htm