the Arabic translation for "whole wheat flour" is: Daqeeq al-qamh al-kamel دقيق القمح الكامل

Normally in arabic countries, we bake with All-Purpose Flour and not the whole wheat type, which is not really popular..so if you use hicham's translation, people might not understand what you mean because we don't use it a lot, although it IS the correct translation All-Purpose Flour translates to: الدقيق متعدد الاغراض Aldakeek motaded elaghrad :)

whole= كل *kolle* wheat= قمح *kameh* flour=طحين *tahine*