Hi, Partner pricing is usually the wholesale price. It is the price you charge your reseller for the product or service. A reseller or partner sells the product or service to the consumer or end user. Recommended retail price is the price for the end user. It is the price that you recommend they sell the product or service. An end user is the final buyer. They could be a customer in a shop. For example: Actual cost $2 (what it costs to manufacture the product or the service cost) Wholesale / Partner cost $4 (price that you sell the product or service to a shop owner for example) Recommended retail cost $15 (the price the shop owner sells the item to the customer)