In the interests of authenticity
Does "In the interests of authenticity" mean "in order for the advertisement to look more real and belivable"?

Text:
See, for example, in his 1999 advertisement for the Vauxhall Astra for Lowe and Partners, where, mimicking a union gathering, the babies make demands for better conditions. In the interests of authenticity, Kaye insisted on the actual presence of 800 babies, having trenches built for parents/nannies to hold the babies in place.

Question

In the interests of authenticity
Does "In the interests of authenticity" mean "in order for the advertisement to look more real and belivable"?

Text:
See, for example, in his 1999 advertisement for the Vauxhall Astra for Lowe and Partners, where, mimicking a union gathering, the babies make demands for better conditions. In the interests of authenticity, Kaye insisted on the actual presence of 800 babies, having trenches built for parents/nannies to hold the babies in place.

Answer

In order to make claims real, substantiated. They said it was about babies, so they genuinely secured the presence of 800 babies, thus making their claims "authentic".

Answer

Good day! The word "authentic" describes something as being real, genuine and original (in other words not a copy or imitation). Therefore, your interpretation is correct. In the example, the advertisement used real, genuine babies in order to give a sense of realness to the advertisement that viewers would appreciate and identify with more than they would with, for example, computer generated images of babies, or 10 real babies whose faces were used 80 times.

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