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South Korea flagChoi seokhyun
incidental? In a recent study published in the Journal of Consumer Research, my colleagues Rajesh Bagchi and Stefan Hock and I demonstrate that longer deadlines can lead workers to think an assignment is harder than it actually is, which causes them to commit more resources to the work. This, in turn, increases how much they procrastinate and their likelihood of quitting. This is true even when the deadline length is incidental, such as when a venue or guest isn’t available for an extended period of time. I don't understand "This is true even when the deadline length is incidental, such as when a venue or guest isn’t available for an extended period of time"

Answers · 7

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Incidental' in this sense refers simply to the fact that the deadline was set by circumstances outside of the project. It was not anything to do with the project itself. For example, a venue might not have been available at the time when the project could have been finished - it might only have been available months later
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It makes no sense to me either.

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