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Brand translation questions doing a research about brand translation and look forward your help. PLS tell me some mistake or unsuccessful brand translation in your line. The fault one I mean is some thing has its own name but make mistakes or misunderstand because of the culture differences. THX. and PLS tell me yr country for better understanding.

Answers · 2

1
One classic is of course the car Chevy Nova, which was unsuccessfully marketed in Mexico, not realizing that in Spanish 'No va' means 'doesn't go' which is a poor name for a car.
0
Garuda is the national airline of Indonesia, but it means a bird that can't fly!

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