Brand translation questions
doing a research about brand translation and look forward your help.
PLS tell me some mistake or unsuccessful brand translation in your line.
The fault one I mean is some thing has its own name but make mistakes or misunderstand because of the culture differences.
THX.
and PLS tell me yr country for better understanding.
Search from various English teachers...
Answers · 2
1
One classic is of course the car Chevy Nova, which was unsuccessfully marketed in Mexico, not realizing that in Spanish 'No va' means 'doesn't go' which is a poor name for a car.
0
Garuda is the national airline of Indonesia, but it means a bird that can't fly!
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