A franchise store basically is a store operated by someone who isn't really "in the company". However, they open a store on their own and pay for a license to carry a certain name. For example, I might start a bookshop and buy a license from "Bruna", which allows me to call my store a "Bruna" store. This in turn will help me to get more sales, because the "Bruna" company does all the advertising and stuff like that. A franchise usually includes things like what employees should wear, what they should do, wages, the way the store looks, which books are sold. So when you start a franchise store you're basically still an entrepreneur but you take over most aspects of the company that granted you a franchise. Sometimes a franchise name may include the original store's name. In case of the "Bruna" example: "Bruna Van der Vaart" for example. The original store was called "Van der Vaart Books" but after the owner decided to go on under the Bruna franchise he had to change the name to "Bruna Van der Vaart". Hope this helps.