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China flagWendy
Can you please help me with the questions? Thank you! context: 1. Supermarket drops £10m five-year programme as official statistics show average family throws away £700 of food each year. 2. Sainsbury’s launched its “Waste Less, Save More” programme in 2016 – a £10m five-year plan to help customers save money by reducing their food waste. Q: Does"£10m five-year programme " mean the organization provides the money to achieve a goal within five years? "drop" means stop here right? 3. Supermarket giant Sainsbury’s has dropped an ambitious target to get consumers to halve their household food waste...... Q: I just found "drop"means stop in the dictionary. However in this case it seems like it means "set"?

Answers · 6

2
(1) and (2) Yes, they had initially planned to spend a total of £10 million across a five year period of time. Correct, "drop" means they stopped / cancelled the project (3) Drop in this article means the project was cancelled. In the news article they could have written it in a different way, with the same meaning: "Back in 2016, supermarket giant Sainsbury’s *had set* an ambitious target to get consumers to halve their household food waste, however in 2017 they decided to *cancel* the project"
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1) "£10m five-year programme": means that the company (Sainsbury's) provided that amount to fund the project. They expected it to be a five year project. 2) In this case, "drop" = stop or discontinue. Essentially, Sainsbury's (a large grocery store company) started a program in 2016 to reduce household food waste, but they have decided to discontinue the program (I am guessing it was not successful). 3) Here, "ambitious target" is referring to the point of the project - to get people to reduce their household food waste.
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Not a native speaker, just chiming in: 1- "Drops" here, I think, seems to imply "push forward" 2- I believe the initial cost of this programme is 10 Mils, but considering we're talking about a commercial brand here, there could, very well, be some form of returns to gain throughout those five years, or maybe not.. Maybe they just want to refresh of their stock, or even reduce demand. 3 - "ambiguous number" substitutes for the 10 mils here; it's pretty much the same sentence otherwise. Edit: "ambitious target" not "ambiguous number", I'm so sorry! The correct response is as the gentleman below me said.

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