Eating Mcdonald's is incorrect.

almost. most native speakers pronounce Loving as Lovin. So its based on native pronunciation and not grammar. grammar is irrelevant for pronunciation. phonetics helps a bit and patterns is the best way to learn pronunciation. get you head out of "progressive" grammar books (progressive has another meaning in english) and listen to some music and accents Ex: e.g. http://www.italki.com/files/doc/36ac837b-0858-43d6-a73c-4e401e70142e.htm http://www.italki.com/files/doc/066912f6-5151-4bf7-9b88-8fe8c13a1b9d.htm

I guess what confused Benson was the gramatical tense (for verb to love, very unusual in school-studied English) and not the spelling/phonetics; however I'm not so skilled in grammar, all I can say is it's a popular expression to mean continuous appreciation. And I completely agree with RyanLeE: McDonald's food is unhealth and too fast to let lunch be a social occasion (fast food are crowded as noisy places, not as human meeting places); moreover fast food eating is incresing despite good traditional recipies. In addiction, I have to say McDonald's "restaurants" are very unecologics for they do not saparate garbages and drop their kitchen polluting liquids directly in the nearest waterstream; and most of those gadgets such as children toys are producted by... other childred from the poorest countries of the world (so it sounds so shameful when they let out adverts like "for each HappyMeal you buy 1 euro is given to children charity"...!). This makes me sick.

People just say so and do not look is it correct or not.

Lovin' is just short for Loving, that's all.