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What does mean " fire off" in this sentence? Print-on-demand systems—digital technology at the service of physical books—reduce risks by enabling publishers to print smaller batches and then fire off more copies quickly if a book sells well.

Answers · 5

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In this case, "fire off" means "quickly and easily print". If a person is shooting bullets out of a gun, we say he is "firing off a few rounds". It is easy to fire a gun by pulling the trigger, and the bullets come out quickly. The author chose to use similar phrasing to emphasize how easily and quickly extra books can be printed using a print-on-demand system.
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