What does " live their brands" mean?
Today’s marketers want to become a part of your life and enrich your experiences with their brands—to help you live their brands. --the sentence from the book pinciples of marketing

Question

Answer

For comparison, consider idioms like "live the dream" or "living the life." To "live" something, in this case, refers to the habits and conditions of a person's lifestyle.

Answer

Marketing copywriting bends the rules of English -- or at least, pushes style in dubious directions.

Brands project an identity and an ethos in hopes that consumers identify the brand with their own values. So to "live their brand" might mean something like "live an ethos" or "embody the values of the brand."

For instance, the Nike slogan is (or was) "Just Do It." So people living the Nike brand are direct, driven, and action-oriented... all while wearing Nike clothing.

Answers · 2

Still haven’t found your answers?

Don’t miss out on the opportunity to learn a language from the comfort of your own home. Browse our selection of experienced language tutors and enroll in your first lesson now!