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When we say one company is 'taking shortcuts', what does this mean? “We can tell when an automaker has taken shortcuts, and we pay close attention to improvements and omissions in each new vehicle that may be important to consumers.” When we say one company is 'taking shortcuts', that means praising it improves greatly, or criticizing it does something ashamed for good sale?

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1
Taking shortcuts means not doing the best thing possible. Here it could mean using low quality components or removing features to minimise production costs (and maximise profits). Taking shortcuts in manufacturing is never a good thing in terms of quality.

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