What's a "face-off"?
The face-off has as much to do with winning a foothold in the world's biggest potential market as well as achieving another first in the annals of spaceflight.
Does "face-off" mean "competition"? what does "potential market" mean?
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Answers · 1
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"Face-off" is like a competition but usually between two (usually large) entities (teams/companies/etc).
"Potential" means possible in this context, it's talking about a market that isn't established but will possibly be established in the future.
So from what I understand from the context given, it's talking about a competition between companies to progress towards dominating a possible future market.
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