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Can you clarify the meaning of the sentence? It goes like this, "Carpigiani, an Italian firm that makes ice-cream machines, has a better business plan. Eschewing gloves, it is going into education. It's home market is saturated." I don't understand the "Eschewing gloves, it is going into education" part. I understand what "eschewing gloves" are, but how they are going into education?

Answers · 4

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The long answer. Your question isn't about grammar, spelling or immediate meaning. What was the context? I pulled down the original article from 2013 (http://www.economist.com/news/business/21569422-ivory-towers-ice-cream-scoop). Apparently, the news item relates to Gelato University, established in 2003. At the beginning: 1) The problem, however, is that ice cream drips. 2) The solution, said the British comedian, is to sell “ice cream gloves”. 3) Carpigiani's (ice cream machine) home market is saturated (competition is tough). 4) Carpigiani has a better business plan. Not to sell gloves though (here is the "eschewing gloves" part). They set up Gelato University in 2003 to train other people (not Italians obviously) to make ice-cream. Their students also buy their equipment. 5) Most teaching is done abroad. Exports are now 80% of Carpigiani’s business.
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The gloves aren't going into education. It is the company "Carpigiani" that is going into education (started a new business venture in the field of education).
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The short answer "Carpigiani is going into education."
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The word which gives a complete sense is called sentence e.g I am very dreadful from you are.

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