What the man actually says is 'There's no bones about it , we want ...' It's a bit of an odd phrase, because the expression 'There's no bones about ..' doesn't actually mean anything. He's taken the word 'bones' from a real expression 'make no bones about' something, which means to be clear and direct. What he means is 'Let's be honest about this, we want ..'

I think what he said was: "There's no BUTS about it, we want this product to be number 1." The phrase, "There's no buts about it" basically means that they are not uncertain about the fact if they want to reach the goal to make the product number one or not. They are dead set, and they are not going to take no for an answer. It sounds kind of like he said 'bunge', but I think its just because of his British accent.

Yea, those British... what he is saying is; the truth is, we want this product to be number one.