What does this quote mean？Chinese translation?
"I've gotten less enthused about it because of the hours coming earlier," he said. The shift has caused the crowd to change from experienced discount-seekers to "almost amateur" hour, he added.

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Do you have more context? i.e. do you have more text before this, that would allow you to work out what they are talking about?

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thank you for your help. In fact, I also don't understand this "hour". This is my a part of  homework .

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Which part(s) don't you understand? 
The exact meaning of 'the hours coming earlier' isn't clear to me either, without some more context.

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