what "industry" means here? "Like the presence in industry and the media themselves, the academic research stream is fairly new." In this sentence ,does "industry" mean manufacture? I do not understand is industry new? and what " the presence in industry" mean? I really can not understand this, while it seems like I know every word in it.......This research explores the effectiveness of interactive advertising on a new medium platform. Like the presence in industry and the media themselves, the academic research stream is fairly new. Our research seeks to isolate the key feature of interactivity from confounding factors and to begin to tease apart those situations for which interactivity might be highly desirable from those situations for which traditional advertising vehicles may be sufficient or superior.