pipes-and-tubes element?
As a classically trained marketer, Lee cuts through the clutter of the pipes-and-tubes element of Internet marketing to focus on content and customers.
what's the meaning of "Lee cuts through the clutter of the pipes-and-tubes element of Internet marketing"?

Question

pipes-and-tubes element?
As a classically trained marketer, Lee cuts through the clutter of the pipes-and-tubes element of Internet marketing to focus on content and customers.
what's the meaning of  "Lee cuts through the clutter of the pipes-and-tubes element of Internet marketing"?

Answer

Pipes and tubes are connectors. I suppose the guy cuts through the element of connection and focuses on content.

Answer

I interpret this to mean Lee is not focussing on the standard methods used by Internet marketers to gain customers but rather provide quality content and improve the user experience.
"Clutter of pipes and tubes element of Internet marketing" are the traditional ways used to get the user from site A to site B. E.g. - ad popups, competition prize links, free promotions etc

Answers · 3

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