the word priming. Is there any synonym?
A principal means of studying the relationship between the unconscious
exposure to specific stimuli and the influence of those stimuli on later behavior
and perception has been through the study of PRIMING. Priming involves
exposing experimental subjects or clients to words, images, or even objects
in the environment, at levels outside of conscious awareness, then exposing
them to some task where the unconscious influence might be observed in
their responses.

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psychological testing

testing the unconscious

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Perhaps "'to prepare" or ''to make ready."

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Priming - the preparation for an future event.
eg. The gun was primed and ready to fire.
A primer coat of paint is applied to enable the next coat of paint to adhere properly.

I guess a synonym would be - pre-preparation

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The first two expressions which come to mind are "preparing" (or "prepping" for short) and "getting ready".  I checked and found "grooming", but that may have creepy and disturbing overtones.

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