In my experience, they'll ask you questions like: 1. Why do you want to work for this company and not our competitors? 2. Why do you want to work in this industry? 3. What makes us different from our competitors? And how many of our competitors can you name? 4. What is your motivation? 5. Can you give us of an example of when you had to show leadership skills or take the initiative? 6. What can you bring to this company?