Me too hear this often in movies and doubt how to use it my own. It means lousy sometimes I guess but there should be different meanings too according to different ways of using. In the movie 'In to the blue' I remember smiling Jessica Alba says to her brother in law who is hitting on her, "Easy cheesy!!!". I doubt what she meant there, may be 'cool down'. Can some clarify me what she meant there please?

Hey there :) when you say its cheesy it really depends on the content or context .Example; if someone says somthing thats soooo prdictible and usually its when a guy is hitting on a woman with an over use line it can be in a way like the word "lame" What it means is: Trying too hard, unsubtle, and inauthentic. hope it helps :)

cheesy = poor quality For other uses: http://www.thefreedictionary.com/cheesy The use of "cheese" is incorrect.