Abstract: The effective display of goods can lead consumers desire to purchase and to promote its own purchases. Stable products with distinctive style and reflect the brand style display design concept is rooted in the brand on the market based on the necessary conditions. Display must be designed around the brand's style. If there is no distinctive style of a brand is difficult to display the product to achieve satisfactory results. Distinct product style and include plans for product design exhibition display design is the key to success. Into the brand inside the display design can strengthen the brand's style. If the display of alcohol products on display artistic personality can express not only the quality of wine, but also enhance the corporate brand value. Key words: wine brand, brand style, display design, display principles