Hmm I am just as confused as Romulus.

hmmm..... what exactly are we talking here? the football team "barca" or "barca" - a brand of condom? sorry, I don't know what "barca" really is. anyway, "Love Football. Love Barca" whether used as standard speech or a mere advertisement, it is perfectly structured. the word "love" functions as a verb which means to 'like' or 'enjoy' something (game and/or "barca"). so, if it's pertaining to the condom advertisement, it gives the idea that you should enjoy the "game" (I expect you know what I mean) by using their brand. :)