how to write a working experience more professional? thank u so much! In addition to the academic curriculum, the practical internships also provided a clear understanding of new media for me. My job in a creative company was to manage a public account on Wechat, a famous social APP in China. With my countless practice of editing attractive articles and eye-catching headlines, my writing skill was improved and the article reading was increased by 3 times finally. Furthermore, I learned video editing software by myself and produced almost 30 short videos. What struck me most was the significance of a role new media played in spreading branding concepts. Its digital and real-time characteristics eliminated the limitation of traditional media in speed as well as the intermediate links between company and individuals, which can disseminate corporation culture and features among the public in time. Moreover, branding value is delivered by not only identity design such as logo and poster, but also the establishment of the good relation with the external factors such as consumers and media. As a branding intern in Vanke Service, I was involved in designing content schemes and contacting each department in the 2019 International Property Management Expo. As what was shown in the exhibition decided the first impression of visitors on us, how to maximize every content to show the branding idea? I collected all the information about the business cases and arranged each part in a reasonable position by a main line of "Intelligent Property.” What is more, monitoring daily public opinions and handling them helped cultivate my awareness of crisis public relations.