What is a "communication campaign"?
Is a "communication campaign" a marketing event/activity or brand name promotion? What kind of events can be called "communication campaigns"?

Thanks for your feedback.

Question

What is a "communication campaign"?
Is a "communication campaign" a marketing event/activity or brand name promotion? What kind of events can be called "communication campaigns"?

Thanks for your feedback.

Answer

Communication campaigns are coordinated efforts using the media, messaging, and an organized set of communication activities to generate specific outcomes in a large number of individuals and in a specified period of time. A marketing campaign would be a type of communication campaign. A marketing event would be part of a communication campaign.

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