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Christina Lee
"Communication campaign" 的中文 想請問一下各位,"Communication campaign" 的中文和意思到底是什麼?

Answers · 4

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Public communication campaigns are campaigns that use the media, messaging, and an organized set of communication activities to generate specific outcomes in a large number of individuals and in a specified period of time. In short, it is 广告. Precisely, there is no corresponding Chinese characters/phrases for communication campaigns. In academic, scholars often create new words/phrases to explain or clarify a new/existing concept... If I didn't look up the definition of Communication campaign, I would have no idea what CC is... In China(mainland) academia, they categorized advertising into 4 types considering different purpose of advertising: 产品广告(product/services), 企业广告(cooperate image), 品牌广告 (brand), 观念广告(concept). I think the closest one which matches to the definition of CC is 观念广告. It aims at influencing or changing behaviors or beliefs of individuals Hopefully, it helps.
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好的,謝謝!
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這個有“企業內部溝通活動,宣傳活動,傳播活動和交流活動的意思”具體譯文要根據文章的上下結構再具體分析。

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