Can you put this sentence in some context for me? This phrase could be used literally, as in to fire a weapon (or kick a football) lower. Or perhaps it was used metaphorically, often used as a phrase to show a reduction in ones ambition. "I tried to get a date with a supermodel last night, she just laughed at me. I guess I should shoot a little lower next time" - Be less ambitious with the people you ask on a date. "We wanted to achieve market dominance within 6 months, but maybe we should shoot a little lower and just try to reduce our losses" - decrease of ambition from dominance to survival. Hope this helps!