http://www.thefreedictionary.com/lure lure n. 1.a. Something that tempts or attracts with the promise of pleasure or reward. b. An attraction or appeal. 2. A decoy used in catching animals, especially an artificial bait used in catching fish. 3. A bunch of feathers attached to a long cord, used in falconry to recall the hawk. tr.v. lured, lur·ing, lures 1. To attract by wiles or temptation; entice. 2. To recall (a falcon) with a lure. http://dictionary.reference.com/browse/allure allure –verb (used with object) 1. to attract or tempt by something flattering or desirable. 2. to fascinate; charm. –verb (used without object) 3. to be attractive or tempting. –noun 4. fascination; charm; appeal.