Chinese ads just don't pay much closer attention to artistic expression.It has become a habit for them to use a crude but common way to let cutomers remember their goods,just like Melatonin —the best example.Western ads,on the contrary,have a more vivid and interesting expression.What they concern about is the creation and innovation of ads. But,anyway,advertising is just a kind of marketing method. Different roads,but lead to the same goal. 中国广告不太注重艺术性表达，通常习惯用粗糙的方法让消费者记住他们的产品，脑白金就是最好的例子。西方广告在表达上要生动有趣太多了，他们更注重广告的创作与创新。 不过，不管怎么说，广告归根结底也还是一种营销手段，殊途同归而已。

recommend you a book about ads called $9.99(or￥19.9) whose author is a french adman just like you. it's very interesting. different countries and cultures have different understanding. result rules the game. to let people remember their goods and purchase is the very best ads. no matter what it looks like. i think chinese ads are very similar with the pop music