So you came back ha! cowboy...

A 'product driven' company is one that that develops a product and then searches for a market niche, as opposed to developing a product based on customer needs (market driven). The driving force behind choosing a certain product to manufacture and distribute is not the actual needs of consumers, rather the capability of introducing a new product to the market then creating the demand for it . An 'object driven' strategy in business is one that deals with the nature of problems, emulates the nature and respects the characteristics of the ones in charge of the strategy.