In or on when it comes to "online"?
I wish to know if it is correct to use "on your online business" in this sentence:
"The importance of using lead magnets on your online business lies on the efficacy of this particular set of techniques in the online marketing world due to their nature".
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Corrections · 2
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I would recommend using 'in'; it would make sense to use 'in' if you were talking about the website itself, but it seems that you are talking about the business, which happens to be hosted online. Does that help?
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