overconsumption Wasting has been one of undesirable issues in model society. A multitude of products are thrown away directly, even they still have worth to use, such as unconsumed food and unworn clothes, as a consequence of the waste of resources. Thus, it is important to understand why this throw-away phenomenon has happened and how to reverse this trend. As far as I know, the throw-away situation is not popular due to one single factors, but to a combination of reasons. The primary explanation is the improvement of living standards. Compared with the time when people expressed concern about food, the period we live now is so thrived that people pay more attention on their sense of satisfaction. As a result, there are some people discard things merely owing to their mood, without considering our environment. A second reason why people ditch useful things, especially clothes, is the impact of fashion orientation. A majority of fashion sectors encourage people refresh their wardrobes frequently, meaning that old clothes are seldom or even would not be wore any more. After analysing reasons for the waste problem, i put forward following suggestions. For one thing, we should build advisable consumption concept, choosing suitable commodities rather than just going with the flow. For example, make a shopping-list before we purchase. sort out our wardrobe periodically to address what we really need. Besides, at the corporate levels, we should raise people's awareness of reasonable shopping and motivate them to think about our earth and negative impact of overconsumption. For those influential people especially who is active in the field of fashion, they are recommended to set a positive example for the public, since more people may potentially be affected by them. In summary, overconsumption is attributed to wrong shopping concept. If the measures mentioned above should be carried out without discount, the throw-away issue could be improved.