Day 19 : Advertising ideas Today I watched a music video many times. Actually I watched it one time and then I listened to it many times. This song was released a few years ago but somehow this was the first time I listened the whole song. In my opinion it is a cool song, its MV is also pretty nice. "Đi thật xa để trở về" is the song's name. Its literal translation is "Go to come back". The song talked about feelings of a young boy who was eager discovering new places. He liked solo travelling and in the MV there were many peaceful places of countrysides of Vietnam. He sang that everybody's youth was journeys and it was great when he could enjoy travelling new places to learn more and got more mature. He realized that the more and the further he went the more homesick he felt. The most important thing and the most happiest thing was that there was a home, a family for him to come back. Going along with the young boy's journeys was his backpack and his shoes - Biti's Hunter - one of shoe brands made in Vietnam. Biti's brand was very popular when I was a kid with a familiar slogan "Nâng niu bàn chân Việt"-"Biti's cherishing Vietnamese' foot" or "Embrace every step". I did not know how to translate it correctly so I referred a friend's opinions. However its fame faded year after year because Biti's did not catch up customer's trends. Recently Biti's has been changing their policy, change their ways to meet customers' needs. Travelling and solo travel are more and more popular in Vietnam. It likes a new trend of young people. According to this new trend, Biti's cooperated with a young popular song writer and a hot singer to make out a music video to advertise Biti's Hunter. "Go to come back" became a hit and Biti's Hunter even could not have enough shoes to sell. Biti's jumped a big step to come back to top of hot shoe brands in Vietnam.