About black friday and consumerist culture Late november holidays are not only to spend quality family time, nowadays they have become into the perfect time of the year to spend money in the "Black Days", seizing the opportunity to grab different kind of goods with special discounts. This time of the year is one of the most sincere examples of what consumerism culture does with irresponsible consumers, proving all its dark mechanisms to disguise gadgets, clothing or even householding items into basic needs. Additionally, retailers take advantage of its customers using time restraints that creates also a sense of urgency to force or coerce sometimes a sell. Let's consider the case of mobile phone consumers with a humble income that purchase the latest cellphone just to fulfil a façade of luxury: having been able to have been buying a low or mid range priced smartphone, he end up getting a high priced phone because it was 50% off the regular price, but paying in instalments for two years without considering the interest on arrears. It's also common to see people sleeping outside malls, spending valuable time waiting in long lines to get discounts in their purchase. Hence, being able to be doing a productive activity or having a good time with family or friends, people prefer to nourish their shopping desire. Sadly, being able to be promoting a reasonable use of money, role models in our society tends to encourage the consumerist culture during this time of the year. Moreover, having been able to be traveling around and collecting unforgettable memories, people prefer to spend money in disposable items, which in my opinión is not only unsustainable but unreasonable.