Paper - Abstract Observing a problematic of finding out a more comfortable, fast and viable way to present the information on a website of education institution, this paper exposes a proposal of analysis and development of a chatbot. Through the studies of this paper, the steps will be demonstrated for the creation of software using artificial intelligence capable of interpreting, analyzing and finding a better answer to a question or message in a database, where it can be useful, proposing its application to institutions where this feature becomes necessary. The methodology was based on bibliographic references and a case study for an application of the proposed theme.