Cover Letter part.2 What I find most outstanding aspect of the Emirates Group is its never-ceasing pursuit of excellence in spite of already being a global leader, with operations spanning in more than 80 countries. An investment of over AED 9.0 billion in 2017/18 shows how strong is its culture of continuous development, always seeking for high-quality services. With all these factors, it is easy to comprehend all my will, zest and expectation in being part of such an outstanding environment. The exchange of knowledge, experiences and perspectives aroused by the DBA programme will be marvelous. Furthermore, I am certain that I will be able to best harness the great opportunities that Dubai and Emirates Group will provide in this multicultural and high-level environment for international business.