How important is a brand name for people your age when they go shopping? (PAU, Madrid, 2011/12) As far as I can see it, as time has been passing to the present both fashions and brands name have gone real importance. Teenagers prefers spent their money in clothes that all people have and not in comfortable ones. Platforms such us Instagram, facebook, youtube have done that guys pay more attention to what they are wearing and in general in their physicall appearence because they have a lot of followers. Even there are created specifically social networks about fashion. For instance 21 buttons. It is not important that you don´t like those pants, or that the color you would never wear or if they are comfortable or not. What is important is wether they are brand name or from a famous designer. To sum up I think that nowadays it is very important to wear brand names especially people like influencers, actors...