THE CITY HAS BECOME A HUGE SUPERMARKET Every day, around thousand of messages incite us to buy items we don’t need: We are plunged into a consumerism that maintain the influence of advertisement and this one is based upon fake ideas as well as happiness depends on the acquisition of new products. Consuming stands for both to use and destroy. In our consumerism society, we don’t only are more dependent on new material goods but consumerism has become a social significant element. The majority of people buy to perk up their self-esteem, to be admired, envied and/or wanted. The dangerous thing relies on basic necessities which can be covered, but ambitions or the desire of been admired are insatiable, according to some experts who have alert us to it. In our consumerism society we can find three phenomena which are very common and at the same time produce what has been called an addition to consumerism. One the one hand, there are some people who are in the habit of spending their time windowing shopping in a department store as a formula to avoid boredom. This tendency can be associated or not to the compulsive shopping. On the other hand, an intense desire of obtaining something and, once purchased, losing interest in it. This tendency is related to total unsatisfactory situations. In a nutshell, and talking about compulsive shopping, credit cards and other ways to make us ours life easier when it comes to going shopping produces such debts that sometimes it becomes a vicious circle. This phenomenon is worrying the European Union as a socioeconomic problem, which has led to the existence of a project fosters by The European Interregional Institute for Consumer Affairs.