Final critical report for this term, please help me to have a check At the beginning, in order to find a neotribe and object for me to research, I draw my travel map (figure 1) to discover my hobbies and habits to ensure what area I am interested in. Compared with those tribes I am not interested in, it is obvious that the neotribe with my similar hobbies is easy for me to join, taking part in their activities to gain more information and a real feeling. In the travel map, it showed the places I have visited and want to visit, along with the activities I prefer to do when arriving in a new country or city. I found three direction for me to do further research, the group of people who like to walk or stay near the river, citizens who love flowers and fans like to collect bear dolls. Further considerations and comparisons demonstrated that the group of people who are crazy about collecting dolls is much better than other two ideas. However, it would be better for me to be more focus on doll collectors for one cartoon because the researches could be deeper, which was helpful for the further study. I chose Paddington collectors since Paddington is popular than other cartoons especially in the UK where Paddington has a long history and the actor Hugh Bonneville (2015) pointed out that Paddington is part of the British DNA.