Summary of "Coca-Cola Tries a Splash of Alcohol in Japan"
Coca-Cola is going to introduce its first alcoholic drink in Japan. An Atlanta-based company of Coca-Cola supplies this new drink. According to the article from the company's website, the product category of this alcoholic drink is known as chu-hai in Japan and made with flavored distilled grain-based alcohol and carbonated water. Coca-Cola wants to use this new drink to expand into a new segment and meet customers' needs for drinks for every occasion. (Suryatapa Bhattacharya and Cara Lombardo, The Wall Street Journal)
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Summary of "Coca-Cola Tries a Splash of Alcohol in Japan"
Coca-Cola is going to introduce its first alcoholic drink in Japan. An Atlanta-based company branch of Coca-Cola supplies will supply this new drink. According to the article from the company's website, the product category of this alcoholic drink is known as chu-hai in Japan and made with flavored, distilled, grain-based alcohol and carbonated water. Coca-Cola wants to use this new drink to expand into a new segment sector/market sector/sector of the market and meet customers' needs for drinks for every occasion. (Suryatapa Bhattacharya and Cara Lombardo, The Wall Street Journal)Want to progress faster?
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