Advertisement and children Advertising has a big impact on children. Children have a great influence on their parents. Therefore, children have become a new target of marketers. Advertisers can reach their target in many ways. They can show an ad many during school holidays or they can make the TV commercials a little louder. Children's advertising is short, imaginative and animated. Why advertisers concentrate on children and young people? Children don't think carefully when they see TV commercials and young people are less critical. Thus, companies can promote harmful products, for example, food with salt and sugar. Some states prohibit such advertising, for example, Sweden and Greece. However, there are no restrictions in Germany and the UK, as the government believes that the market should self-regulate. This topic needs discussions and new approaches, as in the modern world advertising moves to free Internet space.