Please check my text! Part 2: Customer-focused businesses work mostly only on customer requirements, which in turn may impact negatively on a company's creativity. When businesses are customer oriented, they may neglect constantly develop new ideas to improve products or new products, so they begin to lack innovation. While customers may know what they want, businesses should use research and development to develop with ideas customers may not think of on their own when surveyed about their needs. However, client-oriented Organizations helps to build a loyal customer base. Customers are more willing to buy from companies that they feel consider their needs when they purchase products and services. The more loyal customers are to a company, the more likely they are to recommend the products to friends, family and businesspartner. Recommendations are beneficial to businesses as they reduce the advertising expenses.