presentation 4 Therefore, I found 5 possible reasons which cause the efficiency gap between the UK and China is quite large. . The difference between their automatic sorting system and real-time information update platform; the different means of transportation; the difference between their customer service system; the difference between their salary structure and the transportation network. The next important step is to focus on the most important part in the package delivery system and try to visualize it. Then I made a questioner, asked 7 questions about people’s (48 persons answered this questioner) real impression about package delivery systems and found that most people (62.5%) don’t understand and be curiosity about the sorting system. Then I tried to use the Persona design method to set 3 different Persona groups according to these questioners and analyze which way is more suitable and attractive for them to see the sorting system. Persona is a brilliant way for designer to think and analyze in a customer’s view which could find a perfect solution that most people can easily understand. Then we found that most people wanted designers to present the sorting process in an interesting and unusual way-so we decided to present the sorting process and the information delivery process in a robot’s view instead of design some sorting devices’ interface. And as most research objects mentioned, we tried to present this scene in some cartoon models instead of some cold machines working in a dark factory where we usually think the sorting process happened.