PET-essay companies strategies In this day and age, an ongoing debate that should companies promote their products by offering special discounts as short term tactics or emphasizing on the qualities has triggered a controversial topic. On a personal level. I believe the qualities of their products are more important. This essay will elaborate both sides before jumping to the conclusion, On the one hand, the qualities of products in one company is essential for its reputations. For example, customers will re-purchase the companies’ goods for the reputation of premium qualities. In other words. Increasingly numbers of customers are considering the qualities of products, such as clothing and foods, are more important than their prices. Furthermore, it is uncommon that steadfast buyers will purchase foods with good quality without considering their prices. Therefore, the products’ qualities are the fundamental key to increase the reputation of a company in a long run. On the other hand, lower prices are also an important strategy for companies to promote their 'products. This is because it will attract more customers’ buying desire, which dramatically boosts the sales and profits for the companies. The “11-11” online shopping festival in my country is a good example, in that day all online shops will lower their products’ prices to activate customers’ buying desire. And the total selling records in the day have created a breath breaking number in each year, which proves the importance of low price strategy. To sum up, with the statements and examples that have been mentioned above, it seems both sides have their merits and demerits. However, as a customer, I stronger believe that the quality is essential to the prestige of a company.