University professors as television celebrities - Is it possible? Nowadays, professors are being frequently invited to participate on television programs. The text discuss about the advantages for the professor, university and public through this participation, but during the lecture, the professor explain why she disagrees with it. First, when professors appear on television, they will not be seen as a serious professional inside the academic community, once he or she is on television, maybe in a funny environment, and it is not good for their reputation. In consequence of this, they will receive less invitations to conferences, academic discussions and they will receive less money to their research. Second, this is not positive for the university. Instead of bringing some publicity to the university, the professor will have less time for meeting with students and doing research, for example, because when they go to the television, they will spend time traveling to the interview, preparing their presentation and everything that is related to their appearances. Finally, although the television viewers will have contact with academic topics, this kind of public is not really interested in this environment. Instead, they want to watch something easy and fun. So they can have the same information through normal reporters. As we can see, professors appearances on television may not be such a good thing to the professor, university and public.