A common marketing strategy for big companies is to introduce various offers and discounts. Large corporations often promote their products with special discounts and offers in order to attract customers. This trade war, however, may have an adverse impact on their reputation. And people question what are these impacts. This essay will elaborate some of the possible influence based on my own perspective before jumping to a conclusion. It is fact that there are several major impacts that are linked to discounts and offers. To start with, it is not uncommon that companies promote their out-of-season products as special gimmicks to seduce unintentional buyers. This strategy may impact their reputation because customers feel it is a fraudulent trick. To illustrate this further, companies often launch some last seasonal items as special sales online, customers will leave negative comments after they find out the items are not up-to-date, which causes adverse impacts on the company’s reputation. Furthermore, if a product is always promoted as a discount sale, people are more likely to doubt its quality and authenticity. For example, I always connect those products which are at a big discount with some counterfeits. It is a common phenomenon in my country, this is because most people initially think cheap prices means bad quality. As a result, it will cause a huge impact on a company’s reputation in a long run. To sum up, although introducing a variety of offers and discounts may increase the company’s profits in a short run, however, with the statements above, I believe that it indeed impairs the company’s reputation in a long run.